Was browsing an American Baby Boomer site – Aging Hipsters – and came across a link to an interesting article by Jeff Leeds in the New York Times – titled Rock of Ages. Scrolling through, I picked out the stuff on music industry trends – you might be interested ..
“The graying of the music market crept up on America. Even during the ascent of Britney Spears and the Backstreet Boys in the late 1990s, when teen sensations were getting all the attention, consumers 45 and older were the industry’s biggest market, according to survey data compiled by the Recording Industry Association of America. The gap has only widened since then. Last year fans 45 and older accounted for 25.5 percent of sales, while older teenagers (a group more prone to music piracy) represented less than 12 percent. So it’s little wonder that Rod Stewart’s raspy remakes of pop standards emerged as a franchise, or that Bob Dylan in September captured the No. 1 spot on the Billboard chart for the first time in 30 years.
The trick is that conventional marketing techniques don’t always work with this group (if they work with anyone anymore). Older listeners don’t have much interest in traditional commercial radio, which targets children and young adults, as do TV channels like VH1 and MTV. And they don’t spend much time in traditional record stores. [ … ]
But perhaps the most surprising results have been online, where the over-50 set accounted for almost 24 percent of the industry’s Internet sales, according to NPD Group, a market-research company.
While these consumers didn’t grow up with the Internet, they have grown comfortable with using it, at least to order CDs if not download music in digital form. All of that helps account for why Amazon.com’s recent Top 10 included Mr. Bennett’s hit “Duets: An American Classic” CD, the new collaboration from J. J. Cale and Eric Clapton, and holiday albums from James Taylor and Bette Midler, while over at iTunes, the best sellers were rap hits from the Game, Akon and the pop-punk band Plus-44.”